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Goodyear Unveils Revamped OTR Tire Website
Optimized for all devices, including mobile phones and tablets, and featuring robust search capabilities, the new site contains detailed information about Goodyear’s full portfolio of OTR products, including tires for mining, construction, quarry and port applications. It also contains details on Goodyear’s worldwide support capabilities – including its global network of manufacturing plants, dealers and distributors – and management tools, such as Goodyear’s EMTrack OTR tire performance monitoring system. “The site’s navigation and functionality have been optimized to help users find the information they are looking for quickly,” said Jose Martinez, senior digital and solutions manager, Goodyear. “To locate specific products, users can search by tire size and rim diameter, and can drill down into other specs, such as individual tire features and benefits, load/inflation tables and warranties. Users also can compare features, benefits and specs of up to 3 Goodyear OTR tires at a time.” The site’s powerful dealer locator recognizes the user’s geographic location and automatically displays a list of – and map to – the nearest Goodyear OTR tire dealers in North America. “And users can contact Goodyear tire experts for consultation through the site,” added Mr. Martinez. In addition, the site contains information about exclusive Goodyear OTR tire technologies, plus a collection of videos, tips and best practices about OTR tire selection, maintenance and other topics. “Goodyear’s goal is to help end users enhance their productivity while lowering their operating costs,” said Mr. Martinez. “Our newly revamped site will play an important role in helping achieve this. It’s one more valuable resource that we offer to mining, construction, quarry and port operations.” |
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