SKYFEST in Brazil
Skyjack Brazil used its recently opened facility in Indaiatuba, near São Paulo to welcome over 150 customers to celebrate a year that has exceeded expectations. Local staff and most of Skyjack’s senior management team enjoyed a memorable evening of Brazilian hospitality in the form of “SKYFEST”. The normally functional industrial facility was transformed into a festive atmosphere. A key part of the event was the opportunity for Skyjack to show its commitment to the Brazilian market and the great strides that it has taken since the M&T show in May 2012. In welcoming customers, Brad Boehler, president of Skyjack, noted: “Skyjack has enjoyed an enviable reputation for scissor type product, largely based on their simple reliability, quality and solid performance. That has led to a situation in 2013 where we will manufacture our 250,000th machine. A quarter of a million machines is something we are very proud of and an achievement that means we are the world’s leading scissor manufacturer. We look forward to expanding that reputation with our boom product.” Continuing that theme, Adriano Battazza, general manager of Brazil added: “In less than a year Skyjack has taken a leadership position in the market for scissor products in Brazil. For some time, Brazil has shown an interest in Skyjack products and a key part of our timing of the decision to come to the market has been to ensure that we supported the market and customers not only with well-designed and reliable products but with the appropriate aftermarket support. I am pleased to say our parts inventory and delivery performance is such that we have in excess of a 95% same day pick rate.” The highlight of the event was the recognition of 30+ customers since 2012 with a series of banners with customer logos that lined the walls of the facility. “We thought it was a nice way to recognize the partnerships we have with our customers. They encouraged us to come to Brazil, so much so that the walls are nearly full! We look forward to adding more banners... and if that means we need more wall space... well then that’s a good problem to have!,” said Mr. Battazza.
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