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Daimler Trucks North America (DTNA) plans to ramp up production of Western Star heavy-duty trucks at its plant in Portland, Oregon, for which it will add a second shift. This will create approximately 350 new jobs at the facility by the end of 2012. About 330 of these jobs will be for shop employees. The increase in production capacity and hiring comes in response to a strong rise in sales of DTNA’s commercial vehicles. In August, for example, the U.S. subsidiary of Daimler Trucks achieved its best sales result since March 2007. Sales of DTNA vehicles in the U.S. and Canada rose more than 50% through August 2011, compared to the same period last year. Incoming orders are also developing positively. Andreas Renschler, Daimler Board of Management member responsible for Daimler Trucks and Daimler Buses, says that the success of Western Star’s products is testimony to the brand’s clear focus on customer specifications. “Our Western Star heavy-duty trucks provide our customers with tailored solutions for specific uses in the vocational segment,” he explains. “Vocational trucks are a very attractive and profitable growth segment which is affected very little by cyclical factors. In the U.S. this segment accounts for about one fourth of the sales of Class 6 to 8 trucks. This is reflected in the increase of our orders, and we expect continued growth next year.”
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DTNA to Ramp-Up Production
