InfraStructures - November 2010 - Strongco Adds Purpose-Built Material Handlers to Atlantic Canada Fleet

Strongco Adds Purpose-Built Material Handlers to Atlantic Canada Fleet

SENNEBOGEN material handling equipment has established a strong new presence in Canada’s Atlantic provinces with the recent appointment of Strongco Corporation as its exclusive distributor in Nova Scotia, New Brunswick, Prince Edward Island and Newfoundland.

Constantino Lannes, president of SENNEBOGEN LLC, announced that as of August of this year, Strongco has been appointed to represent SENNEBOGEN green line machines through its three Maritime locations.

“We have seen how Strongco built itself into a model distribution company through its real commitment to service and teamwork. When it comes to providing customer solutions, they truly ‘walk the talk’ by working closely with both the customer and the OEM. That’s our idea of an ideal basis for delivering on SENNEBOGEN’s promise of purpose-built, customer-driven equipment,” said Mr. Lannes.

With more than 500 employees and 26 locations nationwide, Strongco is one of Canada’s largest equipment distribution companies. Strongco Corporation operates an equipment group supplying construction machines and cranes. The company is widely known across Canada as the authorized distributor for Volvo Construction Equipment and is the largest Volvo Dealer in North America.

According to Anna Sgro, vice president, Multiline Equipment Division at Strongco, customers in the Maritime region were the force behind the company’s decision to pursue and take on the SENNEBOGEN line. “Our customers look for First in Class product lines when they think Strongco. SENNEBOGEN’s reputation for quality and reliability helped to pursue a partnership in scrap and material handling. SENNEBOGEN fits our business model well and we’re excited about the future.”

Strongco’s general manager in the Atlantic region, Stephen George, acknowledges that the distinctive green line machines are getting a warm welcome in his territory. “Strongco is extremely well-connected in SENNEBOGEN’s primary markets: recycling and steel, logging, ports and transfer stations. Some of our larger customers are already using SENNEBOGEN equipment at their facilities in other regions. We’re very encouraged by their interest in having Strongco and SENNEBOGEN working with them here and have already completed a sale to a steel mill in the region.”
Positioning itself as “strong people, strong brands, strong commitment”, Strongco is active in every aspect of heavy equipment service, from new equipment sales to rentals, remarketing, OEM parts and planned maintenance. Its service team includes more than 300 factory-trained shop technicians, field technicians and parts specialists. Each Strongco location is encouraged to tailor its local offering of product and services to the customers and applications in its area.

Source: SENNEBOGEN LLC