Business Development is a Two-Way Street
for Electromega and North America Traffic


The search for a new supplier of components for its line of solar-powered flashing beacons led North America Traffic Inc. to the signing of its exclusive Canadian distributor for the product, Electromega Ltd., of Candiac, Quebec.

Pascal Lamoureux, president of Electromega, says the two-way relationship between his company and North America Traffic Inc. reflects the strategic values of the firm, founded in 1974. “We are both a customer and a supplier to each other and this strengthens the bonds for our long term relationship.”

Electromega will now represent the North America Traffic flashing beacons, used to add visibility to safety signs and warning signs in school and hospital zones, crosswalks, busy intersections and hazardous sections of roadways. The solar-powered beacons are specially designed for reliable unattended operation in the harshest climates, including remote areas of Northern Canada. Highly efficient solar arrays and battery packs allow continuous operation with no auxiliary power or servicing required. The beacons’ NEMA 4 polycarbonate housing ensures long-life protection from the elements in hot or cold climates.

Construction of the beacons includes LED modules supplied by Electromega. “North America Traffic Inc. approached us when they were looking for a new source for one particular component. In our discussions, we learned that they were very open to working with us to modify their standard products to meet the special needs of our customers. Their willingness to work with us puts them right in line with the types of solutions we provide to cities and transport ministries and other public agencies across Canada,” adds Mr. Lamoureux.

Peter Vieveen, the founder and president of North America Traffic, also sees more opportunity to grow with Electromega. “Working with Electromega, we are already looking at other applications for our beacons including a combination of grid and solar power for emergency service facilities. Electromega is such a highly respected name in traffic control. We look forward to more innovations in our product line based on their insight into customer needs.”

Both companies see further opportunities to expand their relationship with additional products from North America Traffic such as Portable Traffic Signals and the original RCF 2.4 Automated Flagger system. North America Traffic provides customized portable traffic solutions for a host of applications throughout North America, from public works projects to special events to military checkpoints.

Electromega provides customer service across Canada, with facilities in Surrey, British Columbia, Calgary, Alberta, and Oakville, Ontario, supporting its head office near Montreal, Quebec. “As a traffic specialist, we remain a relatively small company that takes pride in reacting quickly to unique customer specifications,” says Pascal Lamoureux. “North America Traffic will only add to our flexibility. It’s a good mix.”

Source: North America Traffic Inc.


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