The Challenge: A Disconnected Service Network
Before implementing Geotab telematics about 3 years ago, Toromont CAT had not used this type of technology for the dealership’s service trucks. Appointed with the task of seeing if telematics would help the company improve routing service calls, Dave Dyer, fleet manager at Toromont CAT, needed to find a telematics solution that fit the company’s needs for accurate, real-time data. Knowing where the technicians are in relation to the service calls would help to reduce customer wait time and minimize the miles driven to get to each jobsite. Mr. Dyer is the first fleet manager at Toromont CAT and has been in the position for 4 years. One of the reasons the company created the position is because their fleet costs and challenges were escalating — from needing to improve maintenance management and routing, to increasing billing transparency with customers. To address these challenges, one of Dave Dyer’s first steps as fleet manager was to the add telematics to fleet and get the surrounding individually operated CAT dealerships to use it as well. But in addition to addressing the challenges the company knew it already faced, adding telematics shed light on other efficiencies the company wanted to tackle, such as safety management disputing accidents, as well as creating a more fuel-efficient driver. Saving on Miles: Pulling Dispatch Together for Routing Efficiencies “We basically said, let’s dispatch together instead of individually, so now the trucks are moving shorter distances,” he says. “We were all so focused on our own branches, but now we’re saying you need to care about the other branches because your expenses will come down, and they did.” By dispatching together, customers can have the closest dealership come to service their equipment and pay less on mileage for the service, though they might have to wait longer; or if they need immediate assistance and a dealership further away is available, they will pay slightly more on the travel rate. This has given the dealerships the ability to be completely transparent with customers, reducing the amount of customer concerns on their bills. “We can show customers that the guy 15 minutes from you will be ready in 3 hours, or I can send someone from my branch right now but you’re going to have to pay more on the travel rate,” says Dave Dyer. Another easy-to-spot routing inefficiency was where each technician was assigned. Since the technicians take the trucks home at night, by sharing location data across the branches managers realized that some technicians were working at a CAT dealership further away than the dealership closest to their home. By re-assigning certain technicians to a closer dealership, the dealerships have been able to save even more on fuel. A Maintenance, Fuel and Safety Tool Another challenge Dave Dyer was facing was the need for better maintenance recordkeeping overall. “We had a fairly decent maintenance system but what we didn’t have was a way to accurately record that data,” he says, citing that this included receiving vehicle fault codes in a timely manner as well as managing regularly scheduled maintenance intervals. In fact, the capital’s Ministry of Transportation at one point had sent a letter to Toromont CAT urging the company to improve its overall compliance or risk being audited. “There wasn’t anything we could’ve given them for maintenance, although we were doing the work, so that is also what encouraged me,” he says, adding that he wanted to avoid getting audited altogether but also ensure that if an audit did happen, the company had all the data they needed. Dave Dyer has also been a fan of the Geotab system for the safety aspects. He says that Toromont CAT has had one serious accident since having the system, and by using the real-time GPS information and telematics on driver behavior he was able to prove the company’s driver wasn’t at fault. This information has also been useful to Mr. Dyer as a training tool. He uses it to show drivers what could’ve been done differently in order to prevent a particular mishap, whether or not a Toromont CAT driver was at fault. “It helped us straighten out issues right away,” he says, adding that prior to using telematics, the company had a fairly bad safety record on the road, so decreasing these accidents has significantly minimized the company’s risk for audits. “You can change the behavior of the driver just by showing them,” Mr. Dyer says. In measuring behaviors like idling, harsh cornering and seatbelt use, he gets a graph each week ranking the different drivers and how much more their trucks costs to operate than a driver with fuel efficient habits. “How you can use the data from telematics is endless,” he says. “I’m even learning today some of the things I’m able to do. The visibility has opened so many doors for us.”
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