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CM Labs and Bailey International Launch Custom Demo Simulator at The Utility Expo 2025
CM Labs Simulations has partnered with Bailey International to debut a custom-built marketing simulator at The Utility Expo, held October 7-9 in Louisville, Kentucky. Powered by CM Labs’ simulation core technology, this highly mobile demo simulator delivers a true-to-life hands-on operational experience. It showcases Bailey’s Sure Grip Controls joysticks and is the first of its kind to bring together Bailey’s hydraulic and electronic divisions as a unified front. Attendees could operate the joysticks, get real-time feedback on a display cylinder, and feel how Bailey’s hydraulic and electronic systems work in unison to deliver precise, responsive control. “Our goal is to deliver a true ‘fingertip-to-tool tip’ experience that lets customers feel the responsiveness and quality of our Sure Grip Controls products,” said Brianna Henderson, senior marketing manager at Bailey. “The launch of this new marketing simulator at The Utility Expo marks an exciting milestone, and we’re honored to be part of bringing this next-generation solution to the market.” “This project with Bailey International is a powerful example of how simulation can go beyond training to become a high-impact tool,” said Devon Van de Kletersteeg, Product Growth manager for CM Labs. “By replicating real machine response with precision, we’re helping Bailey deliver a hands-on product experience that’s both memorable and measurable. It’s a testament to what’s possible when 2 innovation-focused teams collaborate.” Building this ultra-realistic demo simulator for Bailey, CM Labs highlights how its simulation technology can be tailored to help other OEMs showcase product performance through creative marketing solutions.
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