 |
   |
|
|
 |
BKT Broadens United Rugby Championship Partnership
BKT, a leading tire manufacturer in the Off-Highway sector, and the United Rugby Championship (URC) have extended their partnership until 2030, featuring a significantly renewed scope and positioning. The multinational company, already Title Sponsor in the Northern Hemisphere, now proudly becomes the Official Global Tyre Partner of the tournament, maintaining its status in the Northern Hemisphere and broadening its reach across all URC territories: Ireland, Italy, Scotland, Wales and South Africa. This marks an 8-season partnership, building on the collaboration initiated in 2022, and substantially enhances BKT's influence in international rugby through passion, performance, talent, and support for young generations that will continue to fuel this enduring relationship. Indeed, fans remain central to BKT's activities: dedicated activations, including money-can't-buy experiences, pre-game events, and grassroots rugby support, will resume from the start of the 26/27 season, bringing together every URC fan all around the world. The Lanfranchi Stadium in Parma, Italy, served as the symbolic location for BKT and URC to reaffirm their commitment at the presence of Lucia Salmaso, managing director of BKT Europe, and Martin Anayi, CEO of the United Rugby Championship. This renewed agreement further solidifies BKT’s overarching strategy in global sports. Beyond rugby, where the brand partners with significant international competitions like URC and Six Nations, BKT’s presence spans some of the world’s most followed sports. These include the main football championships (LALIGA, Serie BKT, and Ligue 2 BKT), basketball leagues (EuroLeague and BKT EuroCup), curling in Canada, cricket in India and Australia, and Monster Jam motorsport competition. Once more, BKT underscores its concrete commitment to sports through long-term partnerships that consistently generate value for the brand, the competition, the sport enthusiasts, and the communities involved. Through this amplified engagement, BKT reinforces its vision: leveraging sport as a strategic platform to promote its principles, create tangible value for society, and contribute to the development of an increasingly connected global community.
|
|
|||
© InfraStructures - Tous droits réservés - All rights reserved |
Partagez sur Facebook / Share on Facebook 
