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Navistar Rebrand and Changes Name to International
Navistar, Inc. recently announced its plan to rebrand and change its name to International Motors, LLC (International). This rebranding is driven by a shift in strategy to transform the business into a solutions provider, and the role the International brand can play in a streamlined customer and user experience. “After more than 120 years, we are choosing to return to our roots as International,” said Tobias Glitterstam, chief strategy and transformation officer. “International embodies determination, partnership, and collaboration in meeting every challenge with a solution. Our new name and look complement the strategic changes we are making to offer enhanced customer experiences.” The company will focus on more than engineering and producing truck and bus products. It is making the strategic shift to invest in solutions to simplify the customer experience. While the product remains the core of every customer interaction, International's full solutions portfolio will also include services such as parts, maintenance, financing, connectivity, and charging. This evolution is part of the company's broader transformation which has been ongoing since 2021. Notable achievements during this journey include the launch of the International S13® Integrated Powertrain, a new suite of comprehensive ownership solutions for battery-electric vehicles, and the revival of captive financial services, which will now go to market as International™ Financial. |
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