Kia Unveils its First-Ever Tasman Pickup Truck in Australia
Kia recently revealed the Kia Tasman, the brand’s highly anticipated new pickup truck in Australia. Kia named its first-ever pickup model after the rugged beauty and pioneering spirit of Tasmania, the island at the southernmost tip of the country. Developed in collaboration with renowned artist Richard Boyd-Dunlop hailing from Australia and New Zealand, the unique wrap – themed around ‘The Path Never Taken’ – underscores the Tasman’s adventurous spirit. “Our Tasman pickup truck embodies Kia’s commitment to design and innovation, as well as its spirit of adventure. Artist Richard Boyd-Dunlop crafted an exclusive camouflage design, with the support of the Kia design team, that depicts a journey and reflects an essence of adventure that is unique to the Tasman,” commented Karim Habib, executive vice president and head of Kia Global Design. Scheduled to make its debut in 2025, the Tasman marks Kia’s inaugural entry into the C-segment pickup truck arena. The launch strategy will be phased globally, including key markets such as Korea, Australia, Africa, and the Middle East. In addition to effortlessly fulfilling the role of a work-orientated pickup, the Tasman is designed to meet customers’ diverse personal needs. Suitable for a demanding 24/7 lifestyle, Kia’s versatile truck will support even the most extreme leisure activities.
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