Rush Truck Leasing Named PacLease North American Franchise of the Year

Rush Truck Leasing has been named PacLease’s 2025 North American Franchise of the Year, recognizing outstanding performance and operational excellence across the PacLease network. Rush Truck Leasing, part of Rush Enterprises, Inc., is headquartered in New Braunfels, Texas. It has 36 PacLease locations in 10 states, making it one of PacLease’s largest franchisees.

According to Ken Roemer, President of PACCAR Leasing, Rush Truck Leasing delivered exceptional results in a challenging leasing environment, outperforming the broader market while continuing to expand its footprint coast-to-coast. The organization increased the number of Peterbilts placed in service by more than 15% year over year while maintaining a modern, reliable fleet. Its disciplined maintenance and operations teams ensured high uptime and superior customer service, helping the company deliver consistent, stable revenue performance.

In addition to its North American Franchise of the Year award, PacLease recognized several franchise groups across key categories with Eureka Truck Leasing in Boucherville, Quebec, recognized as Canadian Franchise of the Year for an outstanding year in both sales and operations. The company focuses heavily on vocational equipment, leasing and renting trucks outfitted to handle a variety of applications. According to Roemer, the franchise’s strong sales performance and niche vocational-focused operation are key differentiators, setting this group ahead of its competitors.

PACCAR Leasing Company is one of the fastest-growing commercial truck leasing companies in the transportation industry. PacLease has independent and company-owned full-service leasing locations throughout the U.S., Canada, Mexico, Europe and Australia. PacLease provides customized full-service lease, rental and contract maintenance programs designed to meet the specific needs of customers. A combination of reliable, custom-built trucks and complete service offerings allows customers to maximize the value of their transportation resources.

PACCAR Leasing is a part of the financial services group of PACCAR Inc, a global technology leader in the design, manufacture and customer support of high-quality light-, medium- and heavy-duty trucks under the Kenworth, Peterbilt and DAF nameplates.

Source: PACCAR

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