Bridgestone Spotlights Versatility, Durability with New M863 All-Position Radial Tire
Bridgestone Americas recently introduced the M863 all-position radial tire designed to help deliver outstanding performance and increased durability for on- and off-highway fleets. The new Bridgestone M863 provides a simple solution to equip tough trucks, concrete mixers, dump trucks, construction fleets, logging trucks and more with a product proven to deliver more miles per tire1. “When designing the Bridgestone M863, our goal was to produce an all-position tire without trading off its durability, retreadability, or performance on- and off-highway,” said Steve Hoeft, president, Commercial Truck Group, Bridgestone Americas. “We believe the versatility of the M863 will maximum performance and efficiency for fleets.” With the M863, on-and off-highway fleets can utilize the same product in several different positions when a more aggressive tread is not needed. The 4-belt construction on the M863 delivers exceptional durability and a premium casing for maximum retreadability. The M863 product line aligns with the Bridgestone E8 Commitment, which serves as an axis to drive management while earning the trust of future generations. The Bridgestone E8 Commitment consists of 8 Bridgestone-like values starting with the letter “E.” The M863 product line aligns with the “Efficiency” and “Economy” values.
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