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FUCHS Announces New Design for Automotive Lubricants
The FUCHS Group brings new small packs for the automotive sector onto the market, maximizing customer benefits: new labels for better orientation, ergonomic design for better handling, and gentle on resources thanks to the use of recycled material. The range of lubricant products in the automotive sector is enormous – and for customers it is getting harder and harder to find what they need. The new small packs for all automotive FUCHS product brands – TITAN, AGRIFARM, MAINTAIN, PLANTO, and SILKOLENE – rise to this challenge. The Group has optimized its small packs globally for the quantities 1 l, 4 l, and 5 l, not just visually but also in terms of handling and environmental friendliness. “The unique new design makes it easier for our customers to choose the right product, improves user-friendliness, and saves on resources,” summed up Krisztián Rada, head of Automotive Aftermarket division. The new clearly structured design of the labels enables customers to identify all the relevant information at a glance. The new ergonomically shaped bottles are easy to open without tools, fit better in the hand, and are easier for the user to handle. For example, the enlarged opening of the bottle and an optimized neck design allow accurate filling with no drops. FUCHS has been pursuing its sustainability strategy for almost 10 years now, with the objective of carbon neutrality according to the “avoid – reduce – compensate” principle. As such, all FUCHS lubricants in the Group’s plants are produced carbon-neutrally. The bottle material of the new small packs consists of up to 30% recycled material (PCR) and is 100% recyclable. The improved shape of the bottle also makes it possible to pour out even the smallest remaining volume of fluid, allowing complete emptying of the bottles. FUCHS develops, produces and markets high-grade lubricants and related specialties for virtually all industries and areas of application. The company, which was founded in Mannheim, Germany, in 1931, employs around 6,000 people worldwide at 58 operating companies. FUCHS is the world’s largest independent lubricant manufacturer. The most important markets in terms of sales revenue are Western Europe, Asia and North America.
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