Holder Launches a New Era in North America

In May 2012 Holder of North America Inc. successfully transferred the sales, service, parts, and distribution operation of the most advanced articulated tractors available to Holder Tractors Inc. (HTI). The two new owners of HTI are METEC Metal Technologies, a Canadian strategic Holder partner and supplier, alongside the German manufacturer Max Holder GmbH.

Holder Tractors Inc. intends to aggressively growing off the success of Holder of North America with the dedicated staff continuing in their key roles, an experienced new general manager at the helm, and four new employees who have joined the team in key areas. The new bigger team is fully committed towards enhancing customer service and support at all levels, ensuring Holders long term success in North America is secured.

HTI’s new headquarters is located 20 km east of the previous Greely, Ontario location, in Embrun, Ontario. HTI has more than doubled in size with this move into the completely renovated facility, a key component of the broader expansion plans now underway. The administration, parts warehouse, and service shop increased from 830 m2 to 1,860 m2, and the outside compound has expanded by over 0.2 ha. 

Vast improvements in the spare parts department with dramatically increased on-hand inventory will result in a rapid and reliable response. The increase in warehouse space and the methodic KANBAN setting allows for continuous consumption analysis toward strategic increase of relevant stock items.

The new facility includes a showroom, and training room allowing for on-site tractor demonstrations and training. These enhancements take Holder to the next level of dealer and customer service, and set the scene for a serious commitment for a new era in Holder distribution across Canada and the U.S. 

So it’s on with business. HTI staff are busy meeting the needs of their clients and dealers for the winter season that is now upon us. Included in this is the Mid-October need to deliver 30 heavy-duty Holder C992 equipped tractors to Canada’s capital, the City of Ottawa. The C992 is the most powerful and fuel efficient High-Performance Narrow-Track Vehicle available. These 30 leased and serviced C992 tractors are a major component of Ottawa’s existing fleet to over 42 Holder Tractors in total. The City of Ottawa has relied on Holder without interruption since 1996.

Source: Holder Tractors Inc.

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