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Bose Introduces the Bose Ride™ System for Heavy-Duty Trucking
Bose Corporation today announced an entirely new kind of product for the trucking industry -- a product that has nothing to do with sound. The new Bose Ride™ system replaces a conventional air-ride truck seat with a Bose® suspension base and an integrated, custom-designed seat top. It provides over-the-road truckers with an unprecedented level of protection from road-induced shocks and vibration. As the lifeblood of the North American economy, the trucking industry employs millions of professional drivers to deliver approximately 95% of all goods. To keep freight moving, over-the-road drivers spend up to 11 hours a day in their trucks, withstanding a ride much worse than a passenger car. Even with the best conventional air-ride seats, over-the-road drivers experience constant road-induced vibration -- a form of whole-body vibration. Independent scientific research has shown that whole-body vibration can reduce comfort, add to fatigue, and stress the spine and body. These issues can contribute to many of the industry’s challenges, including driver retention, health care costs, and accidents -- factors that impact and disrupt business. The Bose Ride system was engineered to reduce truck drivers' exposure to the damaging effects of whole-body vibration. Leveraging its prior research into automotive suspension systems, Bose began research on trucking applications in 1994. This initiative led to a technological breakthrough for heavy-duty trucks: The Bose Ride system removes most road disturbances by sensing, analyzing, and counteracting the forces from the road. The Bose Ride system will be available directly from Bose Corporation in March 2010 on a build-to-order basis for volume purchases by truck fleets. The Bose Ride system will be sold to individual owner-operators following fleet availability; specific details and timing for individual purchase will be announced at a later date.
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